Beyond eCommerce: Understand how digital can impact your sales

Today, the Internet is not used to increase business sales. In this context, it is important to know that strategies do not have to be limited to e-commerce.

Did you like the topic and want to know how to increase sales with strategies that go beyond e-commerce? Then this article is for you. Keep reading to find out more!

digital reputation

First, digital reputation is nothing more than a set of perceptions that a consumer accumulates about a brand in an online environment. In fact, all experiences – direct and indirect – contribute to building a company’s reputation.

If a consumer reads a few complaints on specialized websites and doesn’t like, for example, the company’s attitude, he will already have a bad impression of the brand, you know? Soon the potential customer will give up on the business.

Therefore, taking care of your digital reputation is essential for more sales online. Here are some tips in this regard:

brand positioning

We just said that reputation is related to customer perception, remember? Well, on the other hand, positioning – also known as branding – consists of a series of strategies to improve that perception.

More: Actions serve to keep a company’s image alive in the consumer’s mind to influence purchasing decisions. It’s kind of a promise to keep during a brand relationship, you know?

If a company positions itself as a store with the best prices on the market, for example, it needs to provide cheap products to maintain the coherence of the discourse. The same logic can be applied to other values ​​such as diversity, inclusion, sustainability, product durability, service quality and so on.

In any case, when it comes to branding, it is important to pay attention to the following aspects:

  • visual identity;
  • brand personality;
  • tone of voice;
  • communication, sales and service channels;
  • market differentiation;
  • mission, vision and values.

E-mail marketing

Email marketing is a marketing strategy based on email communication. You know that promotional message you see in your inbox, reminders about webinars you’ve signed up for, trial orders, and even payment approval notifications for e-commerce purchases?

Well, it’s all part of an email marketing strategy. Investing in tactics is interesting because of the high reach, segmentation possibilities and easy measurement. In fact, actions for:

  • engage consumers;
  • distribute content;
  • to educate and nurture leads;
  • recover cart;
  • continue the relationship with inactive customers;
  • conduct satisfaction surveys and collect reviews;
  • provide after sales services.

But look: there’s nothing to be confused with spam, see? Spams are unwanted and intrusive messages. Generally speaking, content of this type is not relevant to the person.

So remember that emails should be sent moderately frequently and only to consumers who have expressed a desire to receive messages, okay?


SEO is an acronym for Search Engine Optimization – or optimization for search engines, literally translated into Portuguese. The strategy is based on adjustments to the page to ensure that Google finds it, and thus users.

In fact, investing in SEO is important for both e-commerce sellers and entrepreneurs working on social networks and marketplaces. After all, the technique aims to improve the positioning of the site in the organic ranking of search engines.

Social networks

Along with e-commerce, social networks are among the main tools for online sales. After all, through them it is possible to promote your products, connect with consumers, create social confirmation and sell. By the way, the strategy is known as social trading.

In this context, you can use Instagram, Facebook, TikTok, YouTube, Twitter, Pinterest, WhatsApp, etc. In any case, although all these networks are relevant, we recommend that you do a consumer behavior study to identify which one your audience uses the most.

Differentiated actions

Have you ever thought about running a challenge on TikTok to attract consumers and win a new audience? Because I knew that the social network was on the rise and that many young people were using the search platform instead of throwing keywords at Google.

Therefore, it pays to invest in differentiated actions in unconventional formats there. A tip in this regard is to create # tags for dance challenges, voiceovers, comedy skits, transformations and so on.

In fact, TikTok even has an influencer market. In practice, the platform connects companies with content creators in close partnerships, exchanges and advertising. It’s worth checking out.

Here we mention TikTok, but differentiated actions are not limited to this social network, see? In fact, you can run campaigns on multiple channels. In this sense, it is interesting to invest in paid media in order to increase the reach.

Another cool tip is to bet on storytelling to humanize the brand and generate customer identification. For example: telling the story of the company, showing the background of the business, setting up successful cases, etc.

Trends in 2023

It doesn’t matter if you have an e-commerce, a brick-and-mortar store, Instagram stores or sell on a marketplace. Every company has to follow the trends to meet the demands of the market.

After all, changes in consumer behavior are happening and your brand must adapt to stay relevant. See which topics and strategies will be on the rise in 2023:

  • buying and selling in the metaverse;
  • data-driven marketing;
  • diversity and inclusion;
  • socio-ecological responsibility;
  • fictitious experiences;
  • video marketing;
  • voice commerce;
  • interactive content.

Finally: as you can see, in order to increase your sales on the Internet, it is not necessary to limit yourself to e-commerce strategies. Thinking about digital reputation, for example, is essential to gaining consumer trust and making online sales – whether through social networks, marketplaces or your own e-commerce. That is why the strategy deserves special attention.

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