If you have an online business, you must have heard about payment gateways, but you may not know exactly what it is and, above all, why it is important to have one in your store.
Online stores are taking up more and more space, and e-commerce is consistently achieving positive results. But to ensure a good consumer experience, you know you need to promote an agile and secure purchase path.
This is where the payment gateway comes into play. Just imagine: every day different people shop on your e-store, and each of them chooses a different payment method and terms.
A payment gateway will help make this process less bureaucratic for the customer making the purchase, for your store receiving the payment, all by ensuring the security of the transaction – a very important aspect for online sales.
However, many stores still don’t really know the reasons why a payment gateway can be useful – and very useful – in everyday life. We will talk a little about these reasons in this article.
What is a payment gateway anyway?
A gateway is classified as an interface responsible for connecting consumers, acquirers, credit card operators and merchants, for example, to process digital payments. In other words, the gateway is what forms the link between your e-commerce business and the financial agents responsible for authorizing and executing payments.
If, for example, you receive a purchase for cash, the transaction is simpler and easier to track. But when payments are made in installments, more effective controls are needed to reduce arrears rates and fraudulent transactions.
Is the payment gateway secure?
Technological development favors online business and facilitates shopping in e-commerce. But on the other hand, technological facilities also increase the risks of fraud and the uncertainty of digital transactions.
According to a study by Juniper Research, the total cost of e-commerce fraud was 41 billion US dollars in 2022, with expectations to exceed 48 billion dollars in 2023. The report also links the accelerated growth of this index to the use of alternative methods. payment methods such as e-wallets and BNPL (Buy Now Pay Later).
Stop selling online is not an option, let alone make it difficult to navigate or reduce the ability of customers to access your products. The way out is to have a tool that guarantees the security of transactions in your virtual store. A payment gateway meets this need by managing payments without accessing your customers’ sensitive data, which is fundamental security for consumers and your business.
This is because the data managed by the gateway is encrypted and protected from intrusion. Plus, with a gateway, you don’t need to invest in separate servers to protect your clients’ data – the gateway server itself will do it.
Does the gateway help reduce operating costs?
Those of you who have an e-commerce business know that costs are not limited to the money invested in your business, whether it is having enough inventory, a good logistics process, or management tools. Cost can also be measured in terms of how efficiently your company and team spend time on each task.
Let’s say you save money by not hiring a certain tool that could make a certain process faster and more efficient. But to replace what this tool could do, your team’s time dedicated to the task is too great. Think about it, in this case you are not saving money, but losing productive time in your business.
The gateway mediates all the red tape involved in the relationship from the moment a customer makes a purchase to the approval and completion of the payment your company needs to receive. A process that without it can be bureaucratic and time-consuming. Just imagine having to talk to institutions and approve card brand transactions for every sale your store makes. Impossible, right?!
Gateway handles this mediation and, as a result, your company reduces development, operational and, of course, time costs. It is also important to mention that, in addition to connecting e-commerce with financial agents, the gateway accommodates all types of payments and collections and provides e-commerce tools for more effective risk management.
Is it easier to receive through the gateway?
Entrepreneurs must understand a little bit of everything, and especially know what is best for their business and when it is time to professionalize functions and processes. Just as you understand your business as a whole and know how important it is to have expertise dedicated to each area to keep everything running smoothly and smoothly, a payment gateway has the necessary expertise to manage the payment journey, making your store experience better for both the customer and you .
One-click purchase and transparent checkout, well-known functions of e-commerce, are optimized for gateways, in addition to increasing the ease of receipt, as they allow your store to work with different forms of payment, expanding options for consumers.
And to make it even easier to receive sales, a payment gateway allows your store to work with multiple acquirers, i.e. companies that process and settle credit and debit card transactions. Therefore, you can prioritize the use of acquirers, considering the brands, number of installments and other conditions that are more attractive to your business, ensuring high bargaining power and the best rates for each type of transaction.
With the ability to integrate with several card operators and banks, the gateway allows your company to make recurring payments, as is the case with subscription clubs. It also allows you to reverse payments, integrate with anti-fraud systems and several other features to make your management more unified and easier.
Gateway also facilitates API integration and, instead of connecting your platform to different operators, banks and other functions, with the gateway you can have several useful business management platforms through a single API integration.
Is it possible to increase conversion with a gateway?
Online stores are already ahead of consumer preferences, naturally, as shown by a survey conducted by Opinion Box, which shows that half of Brazilians prefer to shop via e-commerce.
Couple that with the ability to offer more payment options and an enhanced shopping experience. According to the Consumer Commitment Index study, conducted by Officina Sophia Retail, 86% of consumers say they pay more for a shopping experience they consider better.
By integrating multiple acquirers, expanding payment methods and functionality, the payment gateway consequently favors increased sales conversion. And some solutions even have special features to optimize management, such as payment attempts, payment links, automatic billing notifications and many others.
Is it worth having an e-commerce gateway?
Not only is it worth it, but an e-commerce gateway is increasingly essential to make transactions faster, safer and smarter. Without this resource, the process from purchase to receipt of payment becomes slow and highly bureaucratic, making the value of the sale unclear and, many times, not even compensating the merchant for the time and resources used to handle it all manually.
Gateway also prioritizes communication of purchase confirmation, delivery time and freight, another very sensitive topic in virtual store management.
And does your store already use a payment gateway?