Dropshipping: Find out what it is and how to work with it in practice! – Accounting journal

Dropshipping is a business model that is being used more and more, because it allows more affordable investments, because it allows you to undertake without stock.

Considered an excellent option for those who are starting out in the business market and do not want to make large financial investments, this method offers many advantages.

In this content, understand what this form of e-commerce is and learn about its importance and characteristics.

Also, learn how to work with Dropshipping, in practice, and become a successful sales agent!

What is dropshipping?

Entrepreneurs highlight it as a promising sales system, dropshipping is a business model in which the retailer does not have to keep any product in stock.

Seen only as an external showcase that only mediates the sale, in this model the consumer finalizes the purchase and it is sent directly to the supplier.

In this sense, the trader who mediates the sale receives part of the profit from the purchase.

How important is dropshipping in e-commerce?

Recognized as an important method by those who have decided to invest in e-commerce, because it eliminates the need for physical space, this type of e-commerce reduces costs and generates good profits.

Focusing on the sales management and marketing of your company, this retail model optimizes and facilitates business.

That being said, it can be the best strategic option for e-commerce, as it provides many benefits to the investor.

Differences between dropshipping, marketplace and e-commerce

With strong similarities that can cause doubts when defining your business strategy, dropshipping, marketplace and e-commerce are sales intermediaries, but with some differences, understand:

  • Electronic commerce (e-commerce): is a model that covers any type of virtual commerce, and can have the purpose of transactions between companies – Business to Business – B2B, or end consumers – Business to Consumer B2C;
  • Dropshipping: is a category of online store that does not have physical inventory;
  • Marketplace: is a buying and selling platform that brings together several stores and brands in one place, as if it were a virtual mall.

Now that you know the main differences between the most commonly used terms in web marketing, here are some more tips.

What are the advantages of dropshipping?

In addition to interesting advantages for those who want to start a new business, one of the biggest advantages of this type of business is its accessibility, since this model does not require initial investment, labor and raw materials.

In addition, by adopting this modality of online sales, you will be able to manage your business very easily, since you can do the entire management virtually.

Check out some more benefits below:

1. Undertaking without stock

By outsourcing inventory activities, you benefit from the economy of the operational management system, and you also do not have to spend on replacements.

Also, you can count on a wide range of products without paying for storage space. In this way, you can increase your profit from sales and your working capital.

2. Don’t worry about logistics

The logistics of delivery, exchange and return is one of the most important factors in the success of an online store.

In this sense, apart from the fact that good logistics management has many costs, it is synonymous with concern. Therefore, outsourcing this service is also a great advantage.

3. Operational structure of low complexity

By eliminating the physical structure of inventory and investment in logistics, the dropshipping model becomes a method with a low complex operational structure.

This means that apart from needing little social capital for your business, your monthly expenses will also be low, as you can manage the business from your own home or office.

How to start a dropshipping operation?

To start a new business, it is essential to know the market in which you will do business, so it is ideal to start with researching which products to invest in and your target audience.

Another tip is to research the dropshipping model, meet other sellers who work with this model to study their strategies.

However, it’s worth making a plan with the information below:

1. Choose your niche market

Before starting any type of investment, it is essential to know the market niche you want to manage, because it is this information that will enable your marketing strategy and the focus of your target audience.


  • Choose something that interests you;
  • Monitor market trends;
  • Define the audience;
  • Evaluate profitability;
  • Analyze competitors.

By putting all this into practice, you can put together a complete project for starting your company.

2. Have strategic suppliers

This is definitely the second step that needs to be taken to succeed when you start your venture.

Therefore, in order to have reliable suppliers, explore all the possibilities according to your segment and contact them to answer all your questions.

It is worth mentioning that you need to strategize so that your goods are always available to your consumers according to the shipping address.

3. Create an online store

When creating your virtual store, you will have more autonomy in planning sales, from the disposition of goods to the visual identity.

In this sense, to create your e-commerce, you can:

  • Investing in website development, a flexible option but requiring a higher cost.
  • Bet on an e-commerce platform that offers monthly fees at a lower price and has marketing and management tools.

Therefore, it is ideal to choose the best model for your venture according to your niche and available financial capital.

4. Invest in your marketing

Considered by many retailers to be the soul of the business, marketing is the set of strategies responsible for increasing sales.

Investing in digital marketing is essential for anyone who wants to succeed in their dropshipping business, because in addition to standing out in the market, your e-commerce will:

  • Optimize your profit;
  • Bring new clients and keep existing ones;
  • Increase the credibility of the company.

Now that you know all the benefits of marketing, be sure to invest in it to succeed in your e-commerce business.

We can say that dropshipping is worth starting when the manager wants to have more freedom in managing his business.

With advantages such as the possibility of starting a business without supplies, labor and raw materials, it is possible to make more affordable investments in this model.

In addition, with a low-complexity work structure, you can do all the work from your own home or office, and in this sense you can get rid of the company’s fixed costs.

Therefore, it is worth defining your niche of interest, and when creating an online store, invest in digital marketing and good suppliers in order to succeed in your venture.

If you still have any questions about how to start a business, check out more articles on the Facilite blog and stay up to date!

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