XP and Febraban enter a collision course – Amauri Segalla

Headquartered in São Paulo, XP has launched a marketing campaign called #EuNoBanco, whose strategy is to differentiate itself from traditional banks. (photo: XP/Disclosure)

The financial industry is at war. This week XP launched a marketing campaign called #EuNoBanco, whose strategy is to differentiate itself from traditional banks. In it, XP points out that it doesn’t charge fees on its digital account and suggests that consumers can spend the money they save on other things.

Troubled by the message, the Brazilian Federation of Banks (Febraban) reacted strongly. “The latest provocation came this week, coming from an institution that integrates Febraban but denies itself with the title #EuNoBanco,” said Isaac Sidney, president of Febraban.

“This institution is, yes, a bank, but it tries to establish a certain distance from its colleagues. It deals with the same business as a bank, preferring to pretend to live in a parallel universe. He seems to be ashamed of something.” Born as a broker, XP launched its fee-free digital account last June.

Vivo terminates 3 million mobile lines purchased from Oi

Operator Vivo has started adjusting operations after buying assets from Oi last June. The company controlled by Telefnica Brasil shut down 3 million mobile accesses involved in the transaction. a lot: the volume is equivalent to almost a quarter of the 12.5 million users received through telecommunications in the acquisition, carried out together with TIM and Clara. Of the 3 million disconnected lines, 797,000 were postpaid, and 2.2 million prepaid lines. According to Vivo, they were all inactive users.

E-commerce will double in Brazil by 2026

With the return to normality after the pandemic, many analysts said that e-commerce will lose steam in Brazil. Not so good. According to a study commissioned by payment platform Nuvei and produced by Americas Market Intelligence (AMI), online sales are expected to double in the country by 2026, growing at a rate of 20% annually. Another interesting fact from the research: the Brazilian market accounts for about 40% of e-commerce in Latin America.

Electric cars are making progress and contributing to CO2 reduction

Electric cars are a force without brakes. By the end of the year, it is expected to account for 13% of the total sales of passenger cars in the world. In 2021, they represented 9%. In 2020, 6%. According to environmentalists, the increasing use of these cars has contributed to the reduction of CO2 emissions and will certainly help the planet meet environmental goals. Brazil against the world. Here, electric cars, which have high prices, had only 2.3% of license plates in 2022.


  • EQI Investimentos promotes, between November 7 and 11, the seventh edition of Money Week, one of the main events of the financial industry in the country. EQI expects 70,000 people to sign up to watch the lectures digitally. There will also be a face-to-face meeting on November 10 in São Paulo.
  • Among the participants of Money Week will be names such as Luis Stuhlberger, manager of the renowned Verde fund, Louise Barsi, economist and daughter of Luis Barsi, one of the largest individual investors in the Brazilian stock market, and former swimmer Thiago Pereira, silver medalist in the London 2012 Olympics. ., and now he is an entrepreneur.
  • The French oil company Total Energies bought 34% of the production branch of Casa dos Ventos, one of the largest wind farms in Brazil. The deal is estimated at R$ 4.2 billion. Controlled by entrepreneur Mria Araripe, former owner of the Troller jeep factory, Casa dos Ventos holds a quarter of the renewable energy projects operating in the country.
  • Agricultural land in Brazil has tripled in 37 years, according to a study conducted by MapBiomas based on satellite images. In 1985, the activity occupied 19 million hectares. In 2021, there were 62 million hectares. According to the study, soybeans, rice, sugarcane and cotton were the crops that drove the expansion.

of Brazilian consumers plans to shop on Black Friday, which takes place on November 25. Last year, this rate was 25.7%, according to research by the Reclame Aqui platform.

“The state solution to the problem is usually as bad as the problem”

  • Milton Friedman (1912-2006)American economist who received the Nobel Prize in 1976

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