E-commerce sales are expected to double by 2025, study shows

From Toledo’s perspective, Valentine’s Day 2022 presents itself as an excellent opportunity for e-commerce in Brazil

Global e-commerce is expected to grow by 55.3% over the next three years, according to estimates from the Global Payments Report, published in March by FIS’s Worldpay. According to research, e-commerce sales in Brazil should increase by 95% by 2025.

In 2021, digital sales increased by 48% in the country compared to the previous year, even despite factors such as the progress of vaccination against Covid-19, the end of quarantine in all UFs (federal units) and the full reopening of trade, according to to the MCC-ENET index, created by Neotrust | Buy & Trust Movement, together with the Camara-e.net (Brazilian Chamber of Digital Economy) Measurement Committee.

Mateus Toledo, CEO of MT Soluções – a company that operates with the center of e-commerce solutions, such as the implementation of virtual stores, layout and ERP systems and digital marketing – draws attention to the fact that since 2020, e-commerce – commerce has had a strong growth due to impacts caused by the Covid-19 pandemic

“Users are increasingly opting for the convenience of online shopping. Many retailers, seeing this growth, have decided to migrate to a virtual store,” he says. The entrepreneurs’ analysis is confirmed by the numbers: according to the balance sheet of Visa Consulting & Analytics, around 70,000 companies have entered e-commerce since the beginning of the health crisis.

For the CEO of MT Soluções, the reason for the growth of virtual companies is clear: in addition to convenience and comfort, e-commerce has brought new technologies to increasingly improve the customer experience. “Additionally, marketing campaigns made with proper planning and targeting go a long way in helping customers decide to make a purchase online, even more so with the ‘treats’ that many companies make available in their virtual stores and on digital social networks, such as discounts, coupons and free delivery,” he says.

Mateus Toledo emphasizes that this guideline is essential to adjust the complex equation that ultimately aims to prevent the store owner from being hurt by increasing profit margins. In this way, on the other hand, the end consumer will actually have an attractive promotion that brings a real advantage.

In 2020, 70% of the population already stated that they intend to intensify their purchases through websites and apps, according to a study carried out by SBVC (Sociedade Brasileira de Varejo e Consumo).

Expectations are rising on Valentine’s Day

From Toledo’s perspective, Valentine’s Day 2022 presents itself as an excellent opportunity for e-commerce in Brazil. “Date moves e-commerce: first is Christmas, then Mother’s Day and Black Friday. Valentine’s Day comes after searching for gifts on the Internet”. inform.

In 2021, digital retail earned BRL 6.5 billion with Valentine’s Day, a 3.24% year-over-year increase, according to a report by Neotrust. According to the survey, revenue was generated between May 28 and June 11, with an average top price of 15.3% and an approximate purchase value of R$464.28.

For the CEO of MT Soluções, retailers need to take into account that online shopping is on the rise and need to stand out from the competition. “The user experience in the store is very important. When a user has a good experience, a fast, dynamic website, with high-quality images, good product videos, very detailed descriptions and good reviews, they feel more confident about making a purchase,” he explains.

In this sense, the research conducted by All iN | Social Miner, supported by Clearsale, Octadesk and Tray, Escola de E-commerce and Opinion Box, attempted to identify the behavior of e-consumers on Valentine’s Day. According to the analysis, indications are that Brazilians are preparing more and looking for deals before buying. The biggest peak of visits and registrations in virtual stores happened in the second half of May, about a month before the date.

It is also important to pay attention to the mobile version of the digital store, since today most of the access is done via mobile, so it is important to prioritize a responsive website, adds Toledo. Namely, according to All iN | Social Miner, the number of orders placed via mobile devices increased by 51% last Valentine’s Day. “When there are no proper guidelines, the retailer runs the risk of having a store that does not bring ultimate trust to the consumer, and that certainly won’t bring positive numbers to their business.” complete Matthew.

Similarly, the Webshoppers 43 report by E-bit/Nielsen and Bexs bank found that in 2020, mobile purchases already accounted for more than half (55.1%) of sales. The study revealed that national e-commerce grew by 41% and generated R$ 87.4 million in the analyzed period, with 194 million online sales.

With data from Agência Brasil

Leave a Reply

Your email address will not be published. Required fields are marked *