Billing from e-commerce it had a distinct result in 2021 with an increase of 48.41%. Following this trend, with regard to the same period, sales also grew: 35.36%. The data is from the MCC-ENET index, developed by Neotrust | Buy & Trust Movement, in partnership with the Measurement Committee of the Brazilian Chamber of Digital Economy (camara-e.net).
“The strong growth of online sales in 2021 reveals a new consumer habit, with the migration of purchases to the internet. Last year, we did not have critical periods of closure and quarantine like in 2020, and then consumers accepted distance shopping to a greater extent. In November 2021, e-commerce represented 17.9% of retail sales, a record in history recorded since January 2018, when the penetration was only 4.7%”, says Gastão Mattos, responsible for the Online Retail Department at camara-e.net.
In the analysis of internet sales, comparing December 2021 with the same month of the previous year, a growth of 15.15 percent was recorded. On the other hand, when the assessment is between the months of December and November, there was a decrease (−27.48%).
Looking at the data by region, December 2021 compared to the same period in 2020, the results were: North (32.70%); Midwest (26.55%); Northeast (23.69%); South (15.24%); and southeast (11.99%).
In the last 12 months, the performance was: North (56.16%); Midwest (52.58%); Northeast (48.43%); South (38.98%); and Southeast (30.30%).
Billing measurement data, when the comparative period was December (2021 and 2020), increased by 16.52%. But on the other hand, in the validation between December and November, a drop of (−39.50%) was recorded.
Results by region, based on a comparison between December (2021 and 2020), were Midwest (27.68%); North (25%); South (21.87%); Northeast (20.03%); Southeast (12.82%).
In the last 12 months, the configuration was as follows: Midwest (67.73%); North (61.13%); South (57.97%); Northeast (56.91%); and southeast (41.65%).
Participation of e-commerce in retail
In November 2021, e-commerce represented 17.9% of limited retail trade (excluding vehicles, parts and construction materials). In the last 12 months, it is recorded that the share of e-commerce in retail trade is 12%. It is worth noting that this indicator was based on the latest IBGE monthly trade survey, published on January 14.
Categories in e-commerce
In November 2021, the structure of purchases made via the Internet by segment was as follows: equipment and consumables for the office, IT and communication (43.4%); furniture and appliances (28%); and fabrics, clothing and footwear (10.2%). They are followed by pharmaceutical, medical, orthopedic, perfumery and cosmetic products (6.9%); other items for personal and household use (5.6%); hypermarkets, supermarkets, food products, beverages and tobacco (3.8%); and finally books, newspapers, magazines and accessories (2.1%). This indicator also uses IBGE’s monthly trade survey as a base.
Another metric assessed by MCC-ENET reveals that in the quarter from October to December 2021, 18.5% of Brazilian internet users made at least one online purchase.
The monthly indices result from the comparison of data from the last current month with the base period (2017 average). To compile the index, Neotrust | Compre & Confie collects 100% of all actual sales from a large part of the Brazilian e-commerce market, additionally using statistical processes to compile information on the total Brazilian e-commerce market. Information from national economic indicators from IBGE, IPEA and FGV is also used.
Data from the sites MercadoLivre, OLX and Webmotors, along with the travel and tourism sector, advertisements and applications for transport and food, are not included in MCC-ENET, because they are not yet tracked by Neotrust | The Buy & Trust movement.
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