5G in Brazil: what to expect for your e-commerce

5G is already among us. Mobile internet technology promoting the evolution of 4G has already reached the capitals of Brasília (DF), Belo Horizonte (MG), João Pessoa (PB), Porto Alegre (RS) and São Paulo (SP) with the promise of faster download speeds, faster file transfers and reduced response time between different devices, making connections more stable.

The average speed of 4G in Brazil is 17.1 Mbps per second. 5G is expected to reach between 1 Gbps and 10 Gbps, which is equivalent to a 100 times or more difference in speed compared to its predecessor.

Just arriving in the country, the new 5G technology promises faster browsing speeds and may benefit e-commerce.

The long-awaited new technology represents the fifth generation of mobile internet connections and hopes to simultaneously expand the interconnectivity of devices while advancing the evolution of the Internet of Things (IoT).

Anyone involved in e-commerce knows how important it is to follow market trends, especially technological ones. Some experts are already pointing out the arrival of 5G as the next big revolution in Brazilian e-commerce, and in this article we will talk about what you can expect in your e-commerce with the arrival of this innovation.

5G and the prospects for e-commerce

With the expectation of faster, more stable and more fluid connections, with the time between a click and the completion of a command on a website or application being reduced, products and services offered over the Internet are sure to profit.

For stores that take advantage of this telecommunications technology, it will be easier to feed pages with photos, videos, audio and other interactive products and rely on fast loading to promote an enhanced shopping experience. With the potential to make virtual stores more attractive and full of resources, it is also expected to develop in sales conversion.

What to expect from 5G for e-commerce

The arrival of 5G is also expected to be a form of inclusion for more people to have access to the internet, as well as an increase in the sharing of sites, products and purchases. According to SingularityHub, it is estimated that by 2024, around eight billion people will be connected worldwide.

The use of virtual reality and augmented reality should also grow and become popular with the arrival of 5G, enabling immersive visits to virtual stores, with 3D experiences and the ability to check products in more detail, to enhance the shopping experience. This market is estimated to be worth US$80 billion, which is why more and more brands are tapping into these resources.

User experience also seems to be the pinnacle of improvement with the arrival of 5G. This is because faster page loading, better placement of interactive items such as effects, photos and videos will make the browsing experience more fluid and interesting. The idea is that the user no longer has to wait to see the information on the page, that is, those pages that are loaded should appear less and less often and faster. All because immediacy must be the key word of this technological evolution, which represents a gain in time and efficiency for the consumer.

Another point that should not be so visible to the consumer, but which will make a big difference for the virtual warehouseman, is the integration between auxiliary systems and platforms. That is, ERPs, CRMs, payment systems, anti-fraud systems and logistics systems should all see a jump in connectivity and much better speed, which should also contribute to the shopping experience.

Speaking of IoT, the arrival of 5G should enable more devices to be connected to e-commerce, while simplifying the online shopping process. This means that not only computers, tablets or smartphones can be used for shopping, but new devices, such as smart watches, smart devices and even clothes, which can become access points and thus points of consumption, must also be included in the offer. Which also leads to the need to improve the concept of mobile first in your virtual business, making the mobile experience more optimized.

Finally, marketers need to have a lot more data to work with and an even better understanding of consumer behavior, something that should enrich their strategies for promoting and selling products and services. If today the term big data is common, in the era of 5G the term very big data should become popular.

5G has arrived and is already expected to promote important improvements in e-commerce sales processes in the coming months, especially in relation to speed, connection quality and process efficiency.

And is your store ready for this news?

Also read: 5G is a big bet for retail by September 2022

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