Even with the full resumption of physical retail, the Brazilian consumer has become accustomed to e-commerce. Online sales increased by 15.52% in February 2022 compared to the same month last year. Sector revenues also rose: 11.20%, taking into account the same basis of comparison. The data is from the MCC-ENET index, developed by Neotrust | Buy & Trust Movement, in partnership with the Measurement Committee of the Brazilian Chamber of Digital Economy (camara-e.net).
“Brazilian e-commerce business in February 2022 maintains the growth scenario of recent times. Online billing increased in the month, compared to the same period last year, by 11.20%, which is in line with the expectation of growth for 2022 of 10 to 15% of billing volume,” says Gastão Mattos, responsible for the Online Retail Division with camara-e.net.
Despite the evolution of the sector, when evaluating sales according to e-commerce, comparing the month of February with January, in this case a decrease of (−15.22%) was recorded. In the last 12 months, it continues with a positive variation of 14.37%.
On a regional scale, when taking into account the comparative base between the month of February (2022 and 2021), in online sales the configuration was as follows: North (24.99%); Northeast (24.67%); Midwest (21.68%); South (19.88%); and southeast (11.53%).
In the last 12 months, the performance was: Northeast (25.45%); Midwest (23.72%); North (22.54%); South (21.19%); and southeast (9.45%).
Observing the revenues of the sector, a negative variation of (−17.14%) was recorded in February compared to January. On the other hand, the accumulated index of the last 12 months remains on the rise: 22.27%.
Regional income, based on the comparison of February this year compared to the same month in 2021, the results were: Northeast (18.67%); South (17.03%); Midwest (16.11%); North (7.73%); and southeast (7.37%).
In the last 12 months, the configuration was as follows: South (30.71%); Midwest (30.25%); Northeast (26.55%); North (22.81%); and southeast (18.16%).
Participation of e-commerce in retail
According to the survey, in January 2022, e-commerce represented 13.3% of limited retail sales (excluding vehicles, parts and construction materials). In the last 12 months, the share of e-commerce in the retail trade is 12.3%. The index points out that this indicator is based on the latest IBGE monthly trade survey, published on March 10.
Categories of e-commerce
In January 2022, the structure of purchases made via the Internet by segment was as follows: equipment and consumables for the office, IT and communication (42.7%); furniture and household appliances (28.5%); and fabrics, clothing and footwear (10.4%). They are followed by pharmaceutical, medical, orthopedic, perfumery and cosmetic products (7.1%); other items for personal and household use (5.5%); hypermarkets, supermarkets, food products, beverages and tobacco (3.9%); and finally books, newspapers, magazines and accessories (1.9%). This indicator also uses IBGE’s monthly trade survey as a base.
Another metric assessed by MCC-ENET reveals that in the quarter from October to December 2021, 18.5% of Brazilian internet users made at least one online purchase.
The monthly indices result from the comparison of data from the last current month with the base period (2017 average). To compile the index, Neotrust | Compre & Confie collects 100% of all actual sales from a large part of the Brazilian e-commerce market, additionally using statistical processes to compile information on the total Brazilian e-commerce market. Information from national economic indicators from IBGE, IPEA and FGV is also used.
Data from the MercadoLivra, OLX and Webmotors websites, except for the travel and tourism sectors, advertising and transport and food applications, are not included in MCC-ENET, as they are not yet tracked by Neotrust | The Buy & Trust movement.
For the complete study, visit the index page.
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