Flipkart’s ‘Flipverse’ Will Soon Change the Dynamics of the Indian Metaverse: Report

Flipkart’s Flipverse will give users access to their favorite brands, Supercoins and more

Walmart-owned e-commerce marketplace Flipkart on Monday launched a metaverse experience called Flipverse in partnership with eDAO, a Polygon-incubated organization that designs and launches global arts, media and entertainment IPs at scale on the Web3. , a metaverse space where consumers can discover products in a photorealistic virtual destination and shop on the Flipkart app. Will Flipkart’s Flipverse be able to change the dynamics of the metaverse in India?

Flipkart’s Flipverse: Aims to “invert” the shopping story

Flipkart’s Flipverse will give users access to their favorite brands, supercoins and digital collectibles in a playful, dynamic and immersive digital world. The initiative aims to “flip” the shopping narrative, bringing consumers closer to their favorite brands in a two-way metaverse. Flipkart’s FireDrops app will offer Flipverse.

Flipverse will give a variety of businesses the opportunity to showcase their unique products, find new ones and wow people. It will also allow brands to develop their own metaverse-ready virtual twins.

The digital twin can then try things on, get offers and search for digital collectibles for unique experiences.

This initial Flipverse will feature sports gear, wearables, fashion, home appliances and cosmetics from various companies in a virtual theater.

This issue will feature ads for Puma, Noise, Nivea, Lavie, Tokyo Talkies, Campus, VIP, Ajmal Perfumes, Himalaya, Butterfly India and more.

Flipkart and eDAO collaborated on the Big Billion Days digital treasure hunt. After the 10-day celebration, customers received the digital collectible “The Strand,” eDAO’s passport to comprehensive access to the global pop culture ecosystem that includes art, sports, gaming, entertainment, and more. Polygon, the dominant Web3 infrastructure, hosts the Low Carbon Coinage Digital Collectible.

Availability

The first phase of Flipverse is an Android-only experience that will be available for a week starting today. The goal is for millions of people to use Flipverse, which will change the way people shop in the future, the company said.

Speaking on the announcement, Naren Ravula, Vice President and Head of Product Strategy and Implementation at Flipkart Labs, said:

The future growth of e-commerce will be influenced by today’s immersive technologies, and Metaverse is one of the significant revolutions in this field with huge potential. The launch of Flipverse will continue to impact innovative industries such as e-commerce and enhance customer experience by providing gamification and an immersive shopping experience, especially in light of the adoption of metaverse and web3 platforms by various brands in India. By providing customers with access to their preferred brands, offers, SuperCoins and digital collectibles, we aim to enhance their shopping experience in a virtual and immersive environment.

Commenting on the launch, Sandeep Nailwal, co-founder of Polygon, said:

While we’re just beginning to scratch the surface of what’s possible in the metaverse, we see e-commerce as one of the killer use cases. The combination of premium brands with Flipkart’s e-commerce expertise in a virtual environment will revolutionize online retail as we know it. Flipverse will be a vibrant, visible expression of the metaverse, and I’m proud that this activation is happening at Polygon.

Speaking about the partnership, Anand Venkateswaran, CEO of eDAO, said:

The metaverse must enable a tangible connection between consumers and brands and creators. It should function as a portal to new experiences and engagement cycles. With partners like GuardianLink and Surreal Events, Flipverse does it all in its first iteration. Flipverse can unlock a lot of value over time, but for Diwali, we’ve simply optimized for enjoyment. Bringing creative and technical weight to Flipkart’s vision is a privilege for eDAO

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