The good prospects for the coming years in Brazilian e-commerce attract the attention not only of companies that use the Internet as a platform for sales, but also of professionals who are thinking about starting or moving their career in the digital field.
Both employers and people applying for vacancies are also beginning to understand the specificity of this type of trade, as can be seen from the growth trajectory in the search for training for the sector.
The growth of the e-commerce market
The demand for qualifications is based on both the experience gained from years of e-commerce growth and the perspective of what is yet to come.
Data from the Brazilian Electronic Commerce Association, Abcomm, is quite optimistic about the performance of digital commerce in Brazil in the coming years. According to the institution, the average ticket, orders and number of customers are expected to grow practically year after year until 2026 – when sales in this market should reach a mark of more than R$232 billion.
And the entity is not alone in its positive predictions for e-commerce.
Movement of professionals in the field of e-commerce
Even after the big shift in the digitization of commerce in recent years, the data shows that the perspective in the field of online sales is still expanding. The trend is that this trend will continue even in relation to the entry of people into the sector.
To give you an idea, LinkedIn’s 2021 report pointed to the e-commerce specialist position as one of the most popular.
“The market is hot and still needs professionals,” says Maurici Junior, a speaker, digital marketing consultant, content manager and professor at ComSchool – a company that offers training in e-commerce, marketing, social media and business management, among other topics. , both for individuals and companies through course development partnerships in society.
Maurici says the e-commerce analyst and e-commerce manager courses are in high demand. “ComSchool conducted research on major recruiting sites and found that there are more than 3,000 job openings for e-commerce analysts,” he says. According to the company, the compensation for the e-commerce analyst position ranges from R$1,500 to R$5,500.
It’s time to recruit and retain talent
Since it is a developing market and relatively new, people from any field of education are interested in entering it. Which can lead to it being the path for professionals who want to change careers or are about to start their professional life and are looking for something promising.
“In general, students looking for ComSchool courses aim to specialize in order to get better opportunities on the job market. These are people who realized that the process of digital transformation has intensified in recent years and that companies had to adapt to this new scenario, and in this context they had a hard time hiring qualified people,” comments Maurici.
Since access to information on the Internet is more democratic, it is more difficult to filter quality content. Because ComSchool’s courses are mostly hands-on, students learn tools used in the everyday lives of digital professionals. In addition, they have the opportunity to learn from professors who work in the market, work with efficiency and generate solid results.
With this practical and also strategic foundation, these students prepare to take on important positions in companies, managing major digital activities.
For companies considering hiring to structure an e-commerce-focused department or to expand an existing team, Maurici believes it’s important for professionals who want to stand out in hiring processes to prepare for the challenges of the digital world.
“In this scenario, it is essential that the digital expert be a multidisciplinary person. From product registration to traffic management, through content production, banner creation, image processing to e-commerce and ERP platform management, this specialist must be aware of the main changes in the labor market in order to be up-to-date and ready for different demands,” he concludes. .