a simple and effective step-by-step guide to start selling online through YOUR store

Currently, countless Brazilians depend on “beaks” to supplement their income, pay their bills and support their families. If you are part of this group, a good alternative for making money is to create an online store. After all, with these ventures it is not necessary to spend on property rent and taxes like IPTU. So, how to make an online store and start earning online in 2022?

Did you know that e-commerce brought in about 5 trillion dollars in 2022 alone? Since the beginning of the Covid-19 pandemic, an increasing number of people have started using computers or mobile phones to buy a wide variety of products. To create an online store, entrepreneurs need strategy, creativity and patience – below we explain everything you need to know.

How to make an online store? Image: Credit: @jeanedeoliveirafotografia / pronatec.pro.br

The survey proves the interest of Brazilians in online shopping

According to research conducted by eMarketer, in 2020 only 17.8% of purchases were made in virtual stores. Two years later, that rate reached 21% – with a turnover of more than 5.5 trillion dollars. It is estimated that in 2025 this level will reach 24.5%. That is: for every 4 purchases, 1 will be made online.

According to another study conducted by Capterra, 49% of people who shop online said that speed is the most important aspect of order delivery. Next is the price with 33%, and the last package with 7%.

Finally, according to the same survey, 66% of respondents said that since the Covid-19 pandemic, they have started shopping online a lot more. In other words, the field of virtual stores is very heated, which is an excellent option for those who want to profit without leaving home.

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How to make an online store? – Choose your niche!

To create your own online store, the first step is to choose your niche. That is: decide which products you want to sell. The initial step is also one of the most important. Therefore, it is worth analyzing market fluctuations to conclude which areas have the highest demand for products. In recent years, the following areas have seen significant growth:

  • Thrift Stores: To avoid creating more trash, many people choose to buy used items from thrift stores. In this type of store, you can sell clothing items, cosmetic items, decorations, and more. The focus, in this case, is on sustainability and style;
  • Pets: The field of pets is not new, but it stands out due to the always demanding creation of new products and the entry of creative and innovative experts. Brazil has the third most profitable pet market in the world, just behind the United Kingdom and the United States;
  • Alternative food: Currently, many Brazilians are embracing alternative diets, either for health reasons or to lose weight. Veganism, for example, is a very heated area. Selling vegan products (or other types of alternative foods, such as gluten-free or kosher products) is one of the best alternatives for making money online;
  • Virtual products: In Brazil, companies such as HotMart and Eduzz make significant profits from selling virtual products. As we live in the information age, this trend makes sense. Selling virtual digital products can include e-books, courses, and more.
  • Cosmetics: Finally, the field of cosmetics has always represented a good opportunity for those who want to earn extra money. In this case, Brazilians can choose to produce their own products or resell consolidated items. The difference is the investment in the field of men’s cosmetics, which brings a great growth trend.

Determine your brand’s target audience and invest in advertising

In digital ventures, one of the most important tips is to identify each company’s target audience. With this identification, entrepreneurs can advertise their projects in certain channels and thus increase the demand of customers. If your goal is to sell food products, for example, a good tip is to find buyers in alternative nutrition groups and health communities.

Therefore, the target audience differs depending on the company. Either way, advertising is the lifeblood of business. Ads, social media posts, and promotions are great tips for expanding your customer network and starting to go deeper into your market. Therefore, it is worth creating an easily recognizable visual identity.

A good tip for this is to use the Canva program. Focused on the field of graphic design, the site has a number of tools (including its free version).

Edit your company

When creating an online store, it is important to pay attention to taxes. For digital entrepreneurs, it is recommended to create a CNPJ. Most of these experts accept the individual microentrepreneur (MEI) model. But attention: monthly income MEI (currently) cannot exceed 6750 BRL (or R$ 81 thousand per year).

In addition, income received as an individual may result in taxation of up to 27.5% income tax. Be careful not to fall into the lion’s fine web!

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To create an online store, it is important to choose the right platform

Finally, for those who want to create a virtual store, an extremely important step is to choose a platform for selling products. In this case, entrepreneurs have two options. The first is investing in your own domain and selling through websites and blogs. The second is to advertise products on established platforms, such as Shopee, AliExpress, Shein and MercadoLivre.

“Off-the-shelf” platforms (such as the apps listed above) charge a sales commission. Therefore, it is very important to read the entire regulation before creating an online store. It is also worth analyzing if these platforms are responsible for shipping the item or if that responsibility lies with the seller himself.

To find more information about platform fees, commissions and payments, please visit the following pages: Shopee (www.shopee.com), AliExpress (www.aliexpress.com), Shein (www.br.shein.com) and the free market (www.mercadolivre.com.br).

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