Google TV vs. Fire TV: See the system differences

When choosing a streaming device or Smart TV, it is important to consider the operating system. Today is Google TV and Fire TV are conquering spaces that go beyond Chromecast and Fire TV Stick gadgetsrespectively.

For those who have doubts about the interface, we highlight the main features of these platforms. Find out the strengths and weaknesses as well as on which devices you will find the systems.

Google TV Card For You presents hints of new attractions based on user tastesSource: Google/Discovery

Google TV: advantages and disadvantages

An improved version of the old Android TV, Google TV was released with Chromecast 4 in 2020. Using a simplified menu with a layout consisting of frames that highlight the contentinterface offers a fluid and intuitive navigation.

The platform has interaction with the Android system and Google Assistant. On both Chromecast and Smart TV, you can interact with the screen using a controller, mobile device or voice commands.

ON Google TV has been praised for its variety of streaming service apps, such as Youtube, Netflix, Disney+ and HBO Max. In addition to the possibility of individual profiles, the interface shows recommendations of new attractions based on the user’s tastes.

Moreover, there is a content search system based on installed applications. The feature facilitates quick access to what the user wants to watch, without the need to enter platforms to search for programs.

Toshiba's smart TVs first debuted with Google TV in Brazil.Toshiba’s smart TVs first debuted with Google TV in Brazil.Source: Toshiba/Discovery

Negative points

For many users, one of the negative points of Google TV is the lack of direct access to the Play Store. This makes it difficult to search for apps from new streaming services and games available for the platform.

What devices use Google TV?

Google TV is available on all of the brand’s streaming devices starting with Chromecast 4. In Brazil, the system is located on Smart TVs from manufacturers such as TCL and toshiba.

Based on Android TV, Fire TV has a similar look and feel to Google TV.Based on Android TV, Fire TV has a similar look and feel to Google TV.Source: Amazon/Disclosure

Fire TV: pros and cons

Fire TV debuted alongside the Fire TV Stick in 2014. Since then, the system has received updates from Significant improvements in navigation between menus and applications.

Based on Android TV, the platform has several points in common with Google TV. For example, in addition to the menu layout, both interfaces use algorithms to promote content recommendations based on user history.

However, Fire TV led the way by bringing the option of individual profiles for family members. Another positive point is wider search system, including details found on IMDB and a direct link to the streaming app.

Since it was developed by Amazon, the platform has integration with the virtual assistant Alexa. As users have easy access to Prime Video and Amazon Music services.

In addition to Fire TV gadgets, the system is available on Amazon's Omni TVs.In addition to Fire TV gadgets, the system is available on Amazon’s Omni TVs.Source: Amazon/Disclosure

Negative points

ON Fire TV still suffers from lack of major streaming apps in some regions, such as HBO Max in Brazil. Another negative point is that the interactions are usually concentrated on remote control of the device or voice command, it is not always possible to send content from mobile devices to the screen.

What devices use Fire TV?

Fire TV is available in Amazon’s Fire TV line of streaming gadgets. In addition to the Omni-series Smart TVs themselves, the e-commerce giant is giving away the interface for Xiaomi and Toshiba TVs abroad.

The choice of system will depend on the user's affinity towards brands.The choice of system will depend on the user’s affinity towards brands.Source: Glenn Carstens-Peters/Unsplash


Despite similar features, both systems have a few unique features that can be decisive when buying a streaming device or Smart TV. Therefore, the association with brands should be taken into account.

Google TV is intended for users who are familiar with the Google ecosystem or who are looking for a more intuitive experience. Fire TV, on the other hand, is ultimately more useful for those who frequently use Amazon services, such as the Alexa assistant.

What operating system have you identified yourself with? Don’t forget to share this content with other people who still have questions about interfaces!

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