The “Save for Yourself” market is popular among São Paulo residents
With the arrival of his son, sales representative Leonardo Carvalho (38) had to leave the room where he kept his things. The option was to rent space at self storagea kind of store where he could, apart from storing documents, instruments and suitcases, work, since he owns the space by lease coworking. “It was providential,” he says. Discovered and driven by the demand generated by the pandemic, companies offering this type of storage continue to grow, and the capital city already represents, by far, the largest market in Brazil, with 135 warehouses, according to data brainwhich develops real estate market studies.
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The trend is that this number will increase even more in order to meet people like the female self-knowledge mentor Camila Borenstain31, and musician Gustavo Amaral, 35, the Gustavito. A resident of Villa Mascota, in the southern zone, Camila decided four months ago to donate part of what she had, pack the rest and put it in a box – because there are places in self storage — accompany Gustavit on a tour of Europe. Upon returning to Brazil, they decided that they would not have a permanent residence, but just “follow the sun”. “It’s safer here and gives you more peace of mind, besides you can go as far as you want,” says Camila.
Typically in the US, self storage they differ from traditional furniture storage. The main difference is that they offer individualized spaces where the customer is responsible for receiving, handling, storing and leaving things. Another difference is that there are no restrictions on use if the tenant wants to carry out his professional or commercial activity at the location. That is the case Best deliverya freight forwarding company for those who sell online, which has set up mini-reception centers in sixteen units self storage from the capital. “We can increase or decrease the spaces we occupy much more easily,” he says. André Nascimento35, director of the company’s logistics.
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“Having space in times of emergency is what companies have found (because of the pandemic). And the market will continue to grow, because cities are getting denser, apartment plans are getting smaller, and e-commerce is accelerating,” he says. Rafael Cohenpresident of the association that gathers companies from the sector, Absass.
Precisely because of the lack of space at home, the lawyer Anayara de Azevedo VivianiThe 32-year-old will continue boxing. She moved to the country to work for a while and left her furniture in storage, which was a cheaper option than paying for shipping to pick it up. “In order to stay in my parents’ house in Lins, I don’t even know if I would have room,” he says. Back in São Paulo, he went to collect some of his items, but he will still leave some on the stand because his new house is partially furnished. The average rental value per square meter is 114 reais, according to consultancy Brain, and varies depending on demand.
Storage space can be rented from 1 square meter. In addition to home furniture, suitcases and various items, a businessman and a DJ Dre Guazzelli, 35, keeps decorations for the parties he promotes, musical equipment, sound desks, lighting and even drinks. This October, he plans to move into an apartment of 180 square meters, and will continue to use the boxes. “This place has already become an extension of my house.”
It is in this “house extension” that companies bet their chips for growth in the market. the owner of the largest self storage in Latin America, in Santo Amaro, with more than 13,000 square meters, save here, one of the pioneers in the sector, will open a new unit, the 14th in the capital, in Brooklyn, later this year. The company is controlled by Pátria Investimentos, and the strategic plan is to further increase its presence in the capital, they say Marianne Wiederkehrexecutive director of Save Here.
Whoever has a more aggressive growth project in the capital is the one GoodStoragewhich received an investment of 75 million dollars led by private capital evergreen. According to the CEO of the company, Thiago Cordeirothe goal is to open another 100,000 square meters of rental space by 2025.