Correios launched the Black de Milhões campaign today (5), implementing improvements in the parcel segment to bring greater profitability to retailers and a better experience for consumers during Black Friday and year-end shopping. With investments in its portfolio and logistics capacity, the company has advanced digital projects, service innovations, products and operations to follow the growth curve of e-commerce.
One of the measures taken is faster delivery of express orders to multiple locations. According to Correios, the Premium line (Sedex 10, Sedex 12) has expanded its coverage, making services available in more than 717 sections, and Saturday is still counted as a working day for delivery in the cities of Minas Gerais, Paraná, São Paulo and Rio de Janeiro , January. Sedex Hoje, which already served the capital São Paulo, now also serves Curitiba and Belo Horizonte. By the end of the year, the modality will reach 12 more cities.
“In more than 17,000 segments, the delivery time was reduced from 5 to 1 day, and prices were reduced in the main markets, favoring sellers in offering more attractive transportation. In the flow of orders from abroad, the state-owned company has optimized delivery times, reduced to approximately 8 days after the release of products by import inspection agencies. During Black Friday 2022, all of these delivery times will be met.
According to Correios, there has also been an expansion of support for entrepreneurs with the creation of Correios Empresas (CEM), a physical and digital solution to serve entrepreneurs nationwide with 31 open units. Correios Log+, which is a complete logistics solution for e-commerce, has also been expanded.
“This modality allows store owners to take advantage of all the expertise of the state-owned company in the stages of the logistics process: warehousing, inventory management, order picking and delivery to the end customer,” explained Correios.
According to Correios, the company invested about R$320 million in the renovation of the fleet, which represents more than 4,800 new vehicles on the street. The state-owned company also installed 13 operation centers that received new equipment for processing orders. There was also a reduction in transport capacity, which was also expanded by contracting 16 new parts of the aircraft warehouse for cargo transport, with the aim of shorter deadlines for express orders.
Customers will also be able to opt for a Click and Collect solution and lockers installed in major urban centers of the country to receive their orders with more convenience and security. Additional features of the Correios app also allow users to speed up services, such as pre-posting and consultation on prices, deadlines and tracking.
According to Correios President Florian Peixot, 2021 saw record e-commerce sales of R$5.4 billion, a 6% increase compared to 2020. Business grew 27% with 13 million consumers making purchases per first time. on the Internet, a total of 88 million customers. He further said that Operation Black Friday 2021 generated 19 million packages shipped, 3.5 million domestic items shipped on November 29 and more than one million international packages in one day.
Floriano Peixoto also said that the last Black Friday, 2021, the company recorded records in the flow of orders. 19 million remittances were received, of which 3.4 million in just one day. With investments and improvements in the portfolio of solutions and logistics capacity, the company was able to successfully absorb a growth of more than 40% in the volume of orders received from national and international e-commerce.
“In 2022, we are ready for millions of orders, opportunities, deals and connections that Correios will subsidize with a focus on ensuring logistics and communication so that the company’s customers have the best possible shopping experience. This year will be the biggest Black Friday ever. The accessibility, agility and practicality of virtual shopping bring e-consumers who are increasingly familiar with this market into their luggage. We bring solutions that serve from small entrepreneurs to large institutions of the e-commerce ecosystem,” said Peixoto.