Children’s Day, the World Cup and parties increase the expectations of trade in Campinas
The fourth quarter of 2022, with four important dates for trade, will move the sector in Campinas and the region, with an increase in sales, according to the projections of the Trade and Industry Association of Campinas (Acic). The first is Children’s Day, October 12; second, the World Cup in football, which will take place from November 20 to December 18; Black Friday, which takes place in the last week of November, 25, and Christmas, December 25.
For Christmas alone, a turnover of R$ 6.3 billion is predicted, which is 3.51% more than the total amount charged by purchase for the same date in 2021. In this particular period, 12,695 vacancies are expected to open this year, or 7.26 % more employment achieved during the Christmas period last year. In Campinas, the date should create 5,830 temporary jobs.
Sales for Children’s Day 2022, October 12, are expected to increase by 3.2% compared to the same period in 2021 in Campinas and the region. The average gift value should reach BRL 158.00, representing a 2.6% increase over BRL 154.00 in 2021.
E-commerce is expected to account for 15.5% of sales, recording revenues of R$146.7 million this year, up from R$127 million last year. For the temporary workforce, a growth of 9% is predicted to 2,021 jobs, in Campinas and the region, with 1,385 in Campinas and 2,550 in the entire RMC.
According to Acic economist Laerte Martins, these relatively positive numbers reflect the strength and importance that the date represents for trade and consumers: “Despite the unfavorable conditions that inflation and the loss of purchasing power cause in the economy, consumers do not miss the honor of children,” he says.
For the World Cup 2022, which will be held from November 20 to December 18, in Qatar, the perspective is for a financial movement of about R$ 250 million in trade and services in Campinas and the region. The amount represents 25% more than the 2018 edition of the event in Russia, which generated BRL 200 million.
In the trade, sports equipment sales should increase by BRL 15 million, compared to BRL 10 million in 2018 (50% more). TV sales should reach R$ 155 million, which is 19.2% more than the R$ 130 million TVs sold at the previous World Cup. In services, the projection for the travel and tourism sectors is a 50% growth in financial transactions, from R$60 million in 2018 to R$80 million this year.
In Campinas and the region, Black Friday 2022, November 25, is predicted to bring in approximately R$988 million, an increase of 21.23% compared to 2021. In Campinas alone, the amount should be around R$508 million and, in the Metropolitan Region of Campinas (RMC), R$480 million. “The promotion, which takes place on the last Friday of November, the day after Thanksgiving in the United States, on Friday and Saturday last year brought in about 79.5 billion US dollars to that country,” informs Martins.
The date should also contribute to the employment of 355 temporary jobs in Campinas and the region, of which 125 in Campinas and 230 in the RMC, against 114 and 211 respectively in 2021, representing a growth of 10% in Campinas and 9% in the region.
The forecast for Christmas 2022 in Campinas and the region is a growth of 4.10%, with financial transactions of R$ 3.7 billion in RMC and of R$ 2.8 billion in Campinas, for a total of R 6.5 billion $. At Christmas 2021, sales amounted to BRL 6.3 billion, which is 3.51% more than the BRL 6.1 billion invoiced on the same date in 2021.
Temporary workforce hiring for Christmas 2022 is expected to start around 101,000 employees, according to a CNC (National Confederation of Commerce) survey. The number of temporary employees in Campinas and the region for Natal is 12,695, about 7.26% compared to 11,836 employees in 2021. Campinas alone should create 5,830 temporary jobs.
“Despite falling purchasing power, rising prices, accelerating inflation, devaluation of the dollar and a high Selic rate of 13.75% per annum, purchases for the fourth quarter of 2022 are optimistic, given the difficulties, to celebrate Christmas, the date of the largest commercial sale in the country. Optimism is complemented by the positive inflow of funds from the 13th salary, which should release about R$ 3.95 billion in the economy of Campino and the region in this fourth quarter.”
In 2021, e-commerce in Brazil generated about R$ 161 billion. R$ 174 billion is predicted for this year. In Campinas, the projection for this year is R$5.7 billion, about 8% above the 2021 revenue of R$5.2 billion.
In the Metropolitan Region, e-commerce is expected to generate BRL 5.4 billion in 2022, which is 8.10% more than last year’s amount of BRL 5 billion. “For the last quarter of this year, the turnover estimate is R$ 1.4 billion, in Campinas, and R$ 1.3 billion, in RMC, values corresponding to 8% and 8.10%, respectively, above those confirmed in 2021 year”, informs economist Laerte Martins.