Consumers least trust social networks, governments, and media and entertainment companies to protect personal data.

Banking and financial services, healthcare and consumer technology companies are the industries most trusted to protect personal data.

Citizens of Germany, Australia, the UK and France enjoy the least confidence when it comes to the security of personal data

The vast majority of data breach victims had a negative impact on their lives, mostly financial fraud.

PARIS 4.10.2022. –

Banking and financial services, healthcare and consumer technology companies are the industries most trusted to protect personal data.

Citizens of Germany, Australia, the UK and France enjoy the least confidence when it comes to the security of personal data

The vast majority of data breach victims had a negative impact on their lives, mostly financial fraud.

New research by Thales has revealed that there is a lack of trust among consumers across all industries to protect their personal data. ON Thales Digital Consumer Confidence Index 2022: The Consumer Confidence in Data Security report, conducted by Opinium in partnership with the University of Warwick, found that social media companies (18%), governments (14%) and media and entertainment organizations (12%) have the lowest levels of consumer confidence when it is about the protection of their personal data.

This release includes multimedia. See the full press release here:

© Thales

In contrast, the survey found that banking and financial services (42%), healthcare (37%) and consumer technology companies (32%) were the industries consumers most trusted to protect their confidential information. Based on a survey of more than 21,000 consumers worldwide, the report highlights how citizens respond to data exposure, both in personal behavior and attitudes toward companies that have suffered a data breach, as well as the level of trust they place in a data breach. a wide variety of sectors as well as governments.

There are also significant differences in the levels of trust that consumers have in different countries when it comes to the security of their personal information. Consumers in Germany (23%), Australia, the United Kingdom and France (20%) were the least trusted countries when it comes to personal data protection and digital services. In comparison, consumers in Brazil (95%), Mexico (92%) and the United Arab Emirates (91%) reported the highest levels of trust. These differences in trust between countries are likely the result of data protection regulations, such as GDPR, creating a wider awareness of the right to privacy and a lack of trust.

Consumers are feeling the impact

The report found that the vast majority (82%) of consumers globally reported a negative impact on their lives after a data breach. Fraudulent use of your financial information (31%), fraudulent use of your personally identifiable information (PII) (25%) and targeted fraud targeting based on your information (25%) are the biggest impacts. It is interesting that financial fraud is the most frequently reported in every country, with the only exception:

  • Germany (PII fraud: 31%)

  • Japan (identity theft: 30%)

  • United Kingdom (target hits: 25%)

Consumers protect themselves

When it comes to protecting themselves, a fifth (21%) of consumers worldwide have stopped using a company that has suffered a data breach. In fact, one in ten (8%) have filed a lawsuit against the company, and a similar percentage (9%) are in the process of being considered.

In addition, banking and financial services are where most consumers (69%) are likely to spend most of their time adding additional security measures to protect and secure the personal information they store with them. This is followed by secure communication via email (54%), social media (48%) and online shopping or e-commerce (44%). Only a third (33%) of consumers spend time implementing additional security measures in health plans, and only a quarter (24%) implement them for travel-related industries.

Carsten Maple, Professor of Cyber ​​Systems Engineering, WMG and University of Warwick, commented: “Data breaches are so common now that it’s interesting and important to see what consumers think about this problem, what industries they trust and what they think needs to be done. This report provides new insights into these issues, highlighting that there is a lack of trust in social media companies protecting consumer data, which is to be expected. But there is also a great deal of mistrust in governments that protect data. Furthermore, it shows that a significant number of those who have suffered a breach have taken clear action, including withdrawal from service or legal action.”

Actions speak louder than words

When it comes to what should happen to organizations that experience a data breach, consumers around the world agree that better data security measures such as encryption and user authentication protocols should be implemented. More than half (54%) think it should be mandatory. This was closely followed by compensating victims (53%), hiring experts to ensure it doesn’t happen again (46%), being responsible for finding victim data and returning it (43%), under stricter regulations (42%). % ).

Interestingly for regulators, receiving large fines is the lowest priority for consumers to take action against companies that have experienced a data breach, with just over three in 10 (31%) believing it should be done.

Philippe Vallée, Executive Vice President Digital Identity and Security at Thales, commented: “Consumers around the world have shown how important security is to them when it comes to digital services and their personal data. Although many would assume that compensation would be at the top of the agenda, protecting the system and future users comes first. In addition, nearly twice as many consumers wanted to ensure that the risks of future data breaches were mitigated by implementing better encryption and authentication protocols than by receiving large fines, indicating that they want to see real, tangible changes when it comes to security practices. it is used.

“It is clear that consumers are increasingly accepting that there is risk and reward for their own cyber security; they have more time and emphasis on protecting the parts of their online lives that mean the most to them. However, as data becomes more valuable, it should only serve as a lesson to those in other industries to practice best practices and implement good cyber hygiene.”

About the Thales Digital Consumer Confidence Index 2022

The Thales Digital Consumer Confidence Index 2022 was based on a worldwide Opinium survey commissioned by Thales of more than 21,000 consumers. The respondents were from 11 countries: Australia, Brazil, France, Germany, Hong Kong, Japan, Mexico, Singapore, the United Arab Emirates, Great Britain and the USA.

About Thales

Thales (Euronext Paris: HO) is a global high-tech leader investing in digital innovation and essential technologies – connectivity, big data, artificial intelligence, cyber security and quantum technology – to build a future we can all trust and which is essential for the development of our society . The company provides solutions, services and products that help its customers – companies, organizations and nations – overcome their challenges in the defense, aeronautics, aviation, transportation and digital identity and security markets, always with people at the forefront of the decision-making process. .

With 81,000 employees in 68 countries, the Group achieved sales of 16.2 billion euros in 2021.


Thales Group


The original language text of this publication is the official authorized version. Translations are provided only as a convenience and must refer to the original language text, which is the only version of the text that has legal effect.


press contact

Thales media relations


Marion Bonnet



Leave a Reply

Your email address will not be published. Required fields are marked *