Space, location and service are the preferences of those who want to buy real estate

Most want to live in spaces larger than 70 m², and 20% of respondents are looking for areas from 90 to 119 m². Credits: Freepik


Location and more space inside the house are among the main requirements of those who want to buy a property, as well as living in an apartment complex that has good leisure space and offers amenities for its tenants, such as a pet area and a place for deliveries. These are some of the most relevant interests highlighted by participants in the “Housing Trends” survey conducted by DataZAP+.

Published during Conecta Imobi, the largest event in the sector in Latin America, held in São Paulo, the research confirmed some of the trends presented during the event that brought together companies and experts in the real estate sector, such as the growth of the home office, the creation of new products that capture the moment in where people live, with an increasing focus on technology.

In an interview with Hub Imobi during the event, the Vice President and Chief Economist of DataZAP+, Danilo Igliori, pointed out that research is a way of looking at the current market and understanding what real estate buyers want and how they are looking for it. . “What are the trends and main interests of people, what do they want in different dimensions of the market”, he assesses.

For 48% of respondents, it is important that the property is located near access roads and avenues, and another 29% believe that proximity to parks and green areas is important. On the other hand, supermarkets and bakeries have never been so valued, as 80% emphasize the importance of living near these services, and 46% prefer to live in planned districts.

“This was a reflection of the pandemic and the home office. Neighborhood services, such as bakeries and supermarkets, have never been so valued, as this scenario has pushed delivery and e-commerce up the spectrum of residents’ interests,” adds Igliori.

Space, location and service are the preferences of those who want to buy real estate
Danilo Igliori: “The issue of mobility was, and still is, an important difference in the real estate market.” Credit: Disclosure Conecta Imobi/BS Photographs


The size of the properties was also taken into account in the survey and the majority wanted to live in spaces larger than 70 m², with 20% of respondents looking for areas between 90 and 119 m². The majority of the public is still looking for properties with three bedrooms (43%), while 62% are interested in at least one apartment. A parking space also remains a highly sought-after item, with nine out of ten customers. Of these, 42% are looking for one job, and 38% are looking for two.

A balcony or balcony became the desire of 52% of respondents, followed by a yard (49%). Airy places with natural light are also part of the list (41%), as well as office environments (36%).

When evaluating the criteria related to the location of the property, proximity to access roads and avenues is the main aspect (48%) that is considered. “The issue of mobility was and remains an important differentiator in the real estate market, regardless of whether it is housing in the capital or smaller cities. Ease of access represents quality of life,” comments Igliori.


Another requirement that stood out in the survey was the property’s leisure space, with a focus on a barbecue (49%), an outdoor pool (41%), a gym or fitness room (38%) and a party room (37%).

In terms of what the survey suggested as less conventional items for the common areas of an apartment building, potential buyers looked to a space for texting and delivery (39%), a space for pets or pet care (36), a convenience store or a shop inside a residential building (33%) and a deposit or hobby box (30%).

“The research was a way to look at what was before the pandemic, what was its impact and what could be ahead of us. Some trends, for example, have accelerated, such as the increase in technological components in buildings – security, automation and items that contribute to the preservation of the environment. In fact, the post-pandemic has put environmental issues in the spotlight, highlighting concerns that already existed,” he explains.

This is reflected in the survey data, as 70% of respondents consider it relevant to live in properties that have a rainwater tank, and another 67% place importance on buildings that value or have some kind of bio-architecture. Already 65% ​​consider it important that the property has water reuse systems, and 63% value the existence of clean renewable energy.

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