Four million Brazilians survive from sales, and companies invest in qualifications | SEGS

Entrepreneur Alfredo Soares, partner of the largest e-commerce platform in Latin America and author of the bestsellers “Bora Vender” and “Bora Varejo”, comes to Goiânia to talk about sales, leadership and high performance

Brazil has about four million entrepreneurs who survive by direct sales. In Latin America, the country is the leader in terms of activity, while it is in seventh place in the global sales ranking. In the state of Goiás alone, there are more than 120,000 consultants who carry out this type of trade, according to the Brazilian Association of Direct Selling Companies (ABEVD).

According to the agency, the number of professionals in Goiás corresponds to 3.1% of the total number in the country, which already has a turnover of R$ 50 billion per year. Another segment that hosts many sales professionals is the real estate sector, which currently has more than 20,000 real estate agents in the country.

In general, workers are attracted to the characteristics of the industry, such as flexible working hours and the possibility of a good economic return, according to sales results, both of products and services. However, the professionalization of the segment is becoming more and more necessary and important, a great need for those who want to start in the profession or stand out in it. In order to support professionals in this development, companies have sought to invest in the qualifications of professionals in the segment.

Anticipating a scenario of good prospects and properly trained professionals, the URBS Imobiliária group will hold the Inova Conference of URBS on September 26, at 9 am, in the Lagoa Azul Auditorium, in the Congress Center of Goiânia, intended for more than 600 professionals employed realtors, who provide services to the company.

The highlight of the program is a lecture with Alfredo Soares, a publicist with a passion for sales, marketing and retail, who became a reference on the subject and became the author of two bestsellers – “Bora Vender” and “Bora Varejo”. “I know that URBS Inova is the largest real estate event in the Midwest and we are dedicated to providing something to match. It’s an atypical end of the year with elections and the World Cup and that worries us, but we sellers turn challenges into steps! The difference between high-performing salespeople is that difficulty sharpens the creativity that forces us to see new strategies and achieve extraordinary results,” says Soares, who has high expectations for the event.

Soares shares his works, his sales expertise through G4 Educação, where he aims to support managers in their journeys so that, through education, their companies transform the economic, social and cultural reality of the country, topics that will also be explained during the event. Online sales will also be part of the approach.

Inova conference of URBS

The Inova Conference by URBS is an annual event held by Grupo URBS for real estate brokers, employees and partners. The main topics that Alfredo Soares will deal with will be high efficiency, new consumers and leadership.

Emphasizing the importance of new knowledge and changing professional behavior, the publicist points out that he is excited to bring the sales insights that have permeated his life and career. “Nobody wakes up motivated every day, it’s discipline that wins! Build that mindset and get ready to close out the most productive year of your career so far,” he concludes.


In his curriculum, the publicist also brings as a professional background a partnership in VTEX, a company that has appeared in the world for more than 20 years and today is the largest e-commerce platform in Latin America.

A multinational company, widely recognized in the market of e-commerce and unified commerce – when all sales channels are one channel – nationally and internationally, its credibility is confirmed, for example, by clients such as Coca-Cola, Stanley Black & Decker, AB InBev and Nestlé , with more than 3,200 active online stores in 38 countries, are working to accelerate and transform the commerce business.

Founder and mentor of G4 Educação, as well as president of Loja Integrada, a digital company of the VTEX group, whose goal is to help companies strengthen their brands and be profitable through online commerce, Alfredo Soares is a recognized personality with a great reputation in the corporate world.

Inova conference of URBS
Date: September 26, 2022
Time: 9 am
Place: Lago Azul Auditorium – Goiânia Convention Center

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