Online shopping continues as a trend in Brazil. After all, comparing the first quarter of 2022 (January to March) with the same period last year, the sector grew by 12.59%. Using the same comparative basis, revenue also saw an increase of 11.02%. The data is from the MCC-ENET index, developed by Neotrust | Buy & Trust Movement, in partnership with the Measurement Committee of the Brazilian Chamber of Digital Economy (camara-e.net).
“The growth of online sales in the first quarter compared to the same period last year was more than 12%, which is very significant. This is because last year’s sales volume was expressive and until then a record in non-face-to-face sales. Another outstanding indicator of the MCC-ENET study was the penetration of online sales compared to total retail sales. In February 2022, it reached 12.4% in the moving average of the last 12 months, which is the highest value in history measured since January 2018″, says Gastão Mattos, responsible for the Online Retail Department at camara-e.net.
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In comparison between the months of March and February, online sales increased by 22.03 percent. When the estimate was between March 2022 and the same period last year, the highest is 3.80%. On the other hand, in the last 12 months, the expansion was 10.23%.
Looking at the regional ranking data — based on the first quarter of this year, compared to the same period in 2021 — the composition was as follows:
- North (27.02%);
- Northeast (22.79%);
- Midwest (15.81%);
- South (14.36%);
- and southeast (9.03%).
On the other hand, in the comparison between March and February, the effect was:
- North (28.28%);
- Northeast (25.57%);
- South (24.73%);
- Midwest (20.86%);
- and southeast (20.36%).
In the collection metric, when it comes to the comparison between the months of March and February, the increase is 24.62%. In the analysis between March (2022 and 2021), the expansion is 4.14%. In the last 12 months, the growth is 17.17%.
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Regional revenue, using the basis of comparison for the first quarter of 2022 compared to 2021, the composition was:
- Northeast (16.75%);
- South (15.18%);
- North (12.27%);
- Midwest (12.01%);
- and southeast (8.20%).
Comparing March and February, it was like this:
- South (28.21%);
- Northeast (27.81%);
- North (27.07%);
- Southeast (22.96%);
- and the Midwest (21.88%).
Participation of e-commerce in retail
In February 2022, e-commerce represented 11.6% of limited retail trade (excluding vehicles, parts and construction materials). In the last 12 months, it is recorded that the share of e-commerce in retail trade is 12.4%. It is worth noting that this indicator was based on the latest IBGE monthly trade survey, published on April 13.
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In February 2022, the overview of online purchases by segment was as follows:
- office, computer and communication equipment and material (42.5%);
- furniture and household appliances (28.7%);
- and fabrics, clothing and footwear (10.5%).
- pharmaceutical, medical, orthopedic, perfumery and cosmetic products (7.2%);
- other items for personal and household use (5.4%);
- hypermarkets, supermarkets, food products, beverages and tobacco (3.9%);
- and finally books, newspapers, magazines and accessories (1.8%).
It is worth noting that this indicator also uses IBGE’s monthly trade survey as a base.
Another metric assessed by MCC-ENET reveals that in the first quarter of 2022 (January to March), 17.5% of Brazilian internet users made at least one online purchase.
The monthly indices result from the comparison of data from the last current month with the base period (2017 average). To compile the index, Neotrust | Buy & Trust collects 100% of all real sales from a large part of the Brazilian e-commerce market. In this case, statistical processes are additionally used to compile information about the total Brazilian e-commerce market. Information from national economic indicators from IBGE, IPEA and FGV is also used.
MCC-ENET provides a complete picture of e-commerce in the country based on the analysis of the following variables:
- national and regional percentage of online sales;
- sectoral income;
- and average map.
Other metrics analyzed monthly are the monthly share of e-commerce in retail sales and sector growth in limited and expanded retail, along with the distribution of sales by category. Finally, the index includes the penetration of Internet users who made at least one purchase on the Internet per quarter.
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Data from the websites MercadoLibre, OLX and Webmotors, except for the travel and tourism sectors, advertising and applications for transport and food, are not included in MCC-ENET. In this case, this happens because such data is not yet monitored by Neotrust | The Buy & Trust movement.
Click here to access the full study.