7 e-commerce trends that will be on the rise in 2022

E-commerce is an ever-changing industry, with new trends, technologies and a rapidly evolving competitive environment every year. With the rapid growth of e-commerce over the past two years and shopping behavior increasingly focusing on online, 2022 also promises to be a good year for those with digital businesses. And of course, whoever is ready for the main news on the market will stand out.

In this article, I will highlight the main trends predicted to shape e-commerce in 2022, so you should consider them in your sales strategies and stay ahead of the competition.

online payments

An e-commerce store that offers multiple payment options is more likely to increase its conversion rate and improve customer satisfaction. In 2021, SaleCycle research found that the global retail cart abandonment rate reached over 75%. At that time, precisely the lack of payment options was one of the main reasons for abandoning the purchase.

With the increasing number of payment methods, the trend is for more online stores to offer different checkout options for their customers to choose from, although credit cards are still preferred by most online consumers.

occasional consumers

As we know, e-commerce has seen significant growth in recent years – largely fueled by the pandemic – and even with brick-and-mortar stores reopening, it continues to grow. Between 2020 and 2021, 40% of purchases were made in a digital environment. In addition, 78% of Brazilian consumers say they do not intend to reduce their online shopping habit even after the pandemic subsides, according to data from MOB INC and OnYou.

However, this growth has now resulted in a new challenge for 2022: casual consumers. An occasional customer is a customer who makes one purchase but does not return to the same store to make another purchase. As many brick-and-mortar stores have decided to sell online to survive the crisis, competition and casual spending have also increased. In order to attract more loyal customers, e-stores now have to be more strategic in their relationships, as it will be more difficult to retain this type of consumer.

A personalized shopping experience

Personalizing the online shopping experience is key to maintaining customer satisfaction and increasing sales, making it an increasingly popular strategy in e-commerce. Did you know that 80% of consumers are more likely to shop on sites that offer a personalized shopping experience, such as offers and product recommendations based on their interests?

We are already seeing this applied very well in large retailers and the trend is that in 2022 medium and small retailers will also use this strategy to increase their sales. Personalization, mainly data, will be even greater. So consider using it in your online store, regardless of how simple an experience you offer your customers.

Differentiated visual resources

Besides photos, what other visual elements do you use in your store to sell your products? Instead of simply using static images, also invest in other formats to delight and offer an almost immersive experience to your customers. Engaging videos, 360º photos, user-generated content, 3D images, interactive galleries, infographics… levels.

multi-channel service

Different service channels are not only a strong trend in e-commerce, but also a need to improve customer experience and satisfaction. But be careful! It makes no sense to offer multi-channel support if you don’t have a prepared team and good tools for fast and, above all, quality fulfillment of requests.

There are customers who prefer to be served by online chat in the store; others, through social channels such as Instagram, WhatsApp or even by phone. It is important that you evaluate the resources that are most interesting for your user profile and that you will be able to visit often.

Community trade

Social networks are already present in our daily lives and we know how important it is for a brand to be on these channels to connect with its customers. With the increasing number of users on Instagram, Facebook and WhatsApp, for example, there is a big trend that online sales are increasingly realized through these channels. That is, without having to access the e-commerce to complete the purchase. Payment links or even WhatsApp Pay will become even more popular for a simpler and faster shopping experience.

info product market

The pandemic has boosted the info product market. After all, many consumers have started buying online courses, e-books, video courses and other digital content. In 2020, for example, this market grew by 103% compared to the previous year. In addition, the search for digital consumer products increased by more than 200%, according to surveys conducted by Connect Soluções Digitais and Sebrae respectively. So, everything points to the fact that info products will continue to grow, as an excellent digital business opportunity for those who want to do business in this kind of environment or continue to grow.

There are numerous e-commerce trends to watch out for in 2022. As you can see, e-commerce is rapidly evolving to meet new consumer preferences and make the shopping experience even better.

Knowing the latest trends and researching them in your business can help you increase your results and stay ahead of your competitors. Consider each insight an opportunity to evolve with the market and have strategies that are more aligned with what your consumers expect.

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