Retail sales disappointed again. While the market was predicting a growth of 0.2%, they retreated 0.8% compared to July. According to IBGE, this is the third consecutive decline in the indicator. Compared to last year, the drop is even greater: 5.2 percent. The cycle of high interest rates that started in March 2021 and the consequent increase in loans affected the performance of the sector. Brazilian trade accumulates a decline of 1.8% between July 2021 and July 2022. Even e-commerce sales did not pass the high interest rate scenario unscathed. NielsenIQebit| found that in the first half of the year they grew by 6% compared to the same period last year. little: this is the most modest rate since 2016. To give you an idea of the loss of breath, in the first six months of 2021 the sector advanced 47%. The reopening of physical stores also affected the online business to some extent, but not to such an extent as to drastically reduce the pace of sales.
The number of hungry people in Brazil increased by 70 percent
Brazil is facing a terrible tragedy: according to a study by the Brazilian Research Network on Food Sovereignty and Security (PENSSAN), approximately 33 million people are hungry in the country. Since the previous survey, conducted two years ago, the number of hungry people has increased by an unacceptable 73.2 percent. The authors of the report state that the dismantling of public policies related to the economic crisis and the pandemic contributed to the increase in food insecurity.
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Alibaba and Apex are partners in promoting Brazilian companies
Alibaba Group, the controller of shopping app AliExpress in Brazil, has signed an agreement with Brazil’s Export and Investment Promotion Agency (Apex) that should expand the presence of Brazilian products and services abroad. Among other initiatives, the partnership envisages increasing the exposure of national companies in digital channels in the Asian market and subsidies of up to 90% for the opening of Brazilian virtual stores on the platforms of the Alibaba group.
Favorite brands of Brazilian universities
The young people who will lead the consumption of the future are now adept at traditional brands. This is one of the main conclusions of the research carried out by the startup Partyou, which interviewed 1,100 students from 200 Brazilian universities to find out which companies attract this audience the most. In the sports category, Nike was declared the most valued brand. In the field of electronics, he gave Apple. In the tourism sector, HVK took first place.
1.4 billion BRL
how much the next cruise season will bring to the Brazilian economy, according to projections by Clia Brasil, an association of companies in the sector
- Watching movies and series via streaming has become one of the favorite activities of Brazilians. This is shown by the research of TIM Ads, TIM’s platform, with 220 thousand prepaid users from all regions of the country. In a survey exclusively provided by Coluna, streaming was the first option for 26% of respondents.
- No wonder the cinema is not working. According to TIM ads, only 10% of people have a habit of going to showrooms, while 22% said they never go there. Also with 10% are those who only go to movie premieres. J 11% leave home if they are “very successful”. Another 20% said they go “rarely” or “rarely”.
- Allianz Global Corporate & Specialty (AGCS) more than tripled its reinsurance premium volume in the first half of 2022 compared to the same period in 2019. Between January and June, the volume reached BRL 432 million, up from BRL 432 million. USD 152 million achieved in the same period in 2019 – so before the pandemic.
- Tmov, logtech and the main marketplace of supply and demand for closed loads in Brazil, conducted a study to identify the profile of truck drivers in the country. 150,000 interviews were conducted. Their average age is 44 years, and the most transported products are soy, corn, sugar, wheat and bran.