Instacart acquires Rosie to offer new e-commerce solutions for local and independent merchants

Instacart is acquiring Rosie, an e-commerce platform for local and independent retailers and wholesalers, the company announced Wednesday. Financial terms of the deal were not disclosed.

Founded in 2013, Rosie provides independent grocery brand e-commerce sites and mobile app features that drive order flow, fulfillment and customer insights. The company’s product features include shoppable weekly ads, rewards program integrations, third-party fulfillment logistics integrations, payment processing and more. Rosie, based in Ithaca, New York, has raised $11.9 million to date.

Instacart says the acquisition will enable it to introduce new e-commerce solutions for local and independent merchants that complement the e-commerce offering on the Instacart platform, which gives merchants access to the solutions behind Instacart’s consumer marketplace to help them improve the customer experience and help your business grow.

“Local and independent supermarkets are very important to the grocery ecosystem,” Chris Rogers, Instacart’s chief operating officer, said in a statement. “They have loyal customers, create significant business opportunities and serve as pillars of their communities. The Rosie team understands these grocers better than anyone, which is why we’re proud to welcome them to Instacart. Together, we will build more technologies to help independent supermarkets accelerate the pace of innovation so they can continue to compete, grow and serve their customers the way they choose to shop.”

Instacart says the addition of Rosie’s offerings to the Instacart platform gives merchants greater access to tools to help them grow their business and find more ways to engage with their customers. He notes that through this acquisition, Rosie’s customers will have the opportunity to take advantage of Instacart’s in-store offerings, Instacart’s customer network to support new pickup and delivery options, loyalty programs to increase customer engagement and affordability, and more.

“For nearly a decade, our team has lived, breathed and committed to the success of local independent grocers, and I couldn’t be more proud of what we’ve accomplished together,” Rosie founder and CEO Nick Nickitas said in a statement. . “Instacart’s mission to power the future of supermarkets is closely aligned with ours, and I am confident that the combination of our teams and technologies is the best way to continue serving these important retailers. Together, we will continue to innovate and create affordable, easy-to-use digital solutions that help our retailers, wholesalers and brand partners thrive and better serve the needs of their customers.”

Today’s announcement marks Instacart’s second acquisition in the past week and fourth in the past 12 months.

Last week, Instacart announced that it was acquiring Eversight, an AI-based pricing and promotions platform for brands and consumer goods (CPG) retailers, for an undisclosed sum. Instacart said the acquisition will give CPG retailers and brands access to new individualized and personalized pricing tools, as well as dynamic insights into customer behavior to improve sales, growth and customer experience.

Last October, Instacart acquired Caper AI, a startup building smart cart and checkout technology that uses computer vision and other techniques to detect items and present them to customers, for about $350 million in a combination of cash and stock. The company’s acquisition of Caper AI comes just weeks after Instacart acquired FoodStorm to help stores receive and manage larger, catering-style orders of ready-to-eat products. Financial terms of the deal were not disclosed.

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