How Digital Transformation Changed B2B Sales | SEGS

Changes in the sector have led to new players such as Easy B2B, a startup that unifies the buying and selling processes between companies, making business more fluid and intelligent.

Complex business between companies is simplified on digital platforms. (Photo: Arina Krasnikova / Pexels)

Most companies work with multiple systems and use many databases in their daily business routines. But the main problem with this operation is the lack of communication not only between these systems, but also between the people who use them. The market is constantly changing with digital transformation, with the right to the emergence of new services that facilitate all automation processes.

One such example is Easy B2B, a platform that connects industries, franchises, retailers, suppliers and distributors. Created in 2019, it was born aimed at meeting the demands of the inevitable digital transformation, but I did not imagine that it would come so quickly and so suddenly. After all, the following year the world felt the urgency of these issues with the start of the Covid-19 pandemic.

Since many organizations were forced to digitize their processes, the startup appeared at the right moment as the best solution that a large company needed for central buying or selling in large quantities. Both are common behavior in the B2B market.

“In buying and selling between companies, you see a path that no longer makes sense: the buyer has to ask for more than one offer, sending a list of items to be analyzed one by one. There are cases where another four and a half months are needed for implementation. What company has that much time to spare? That’s when Easy B2B comes in, we are ready to fulfill all these requirements in the shortest possible time”, comments Renato Ferraz, director of Easy B2B.

Using B2B Higher technology, the startup has developed an easy-to-use platform that can provide companies with autonomy and flexibility. In this way, the company representative gets more time to make more sales with the chances of generating more business for the organization. This eliminates the need to carry out a long process that usually requires several approvals at a cost that could be saved.

The entry of platforms of this type also changes certain behaviors in B2B business. Among them there are some commercial practices that are so widespread in Brazil that they are becoming increasingly obsolete. For example: the appearance of a sales representative in every operation of this type, as is usually done in Brazil, proved to be less efficient and faster than compared to, for example, the American market. This shows the need for changes that promote the needs of the new market for optimizing costs and increasing profits.

With digital transformation, B2B sees that this approach must change. Effective information sharing is key to ensuring a great customer experience. By integrating systems that support e-commerce such as content management (CMS), enterprise resource planning (ERP), customer relationship management (CRM), product information management (PIM), marketing automation (MA), etc.), a company can easily share valuable data between different departments.

For Renato Ferraz, digital transformation has completely changed buying and selling between companies. “The idea of ​​Easy B2B is to further modify this buying and selling relationship. Although the commercial Internet has existed in Brazil since the 1990s, it has not been reflected within companies and we want this to happen in mid-2022,” he concludes. CEO.

About Easy B2B

The platform that connects industries, franchises, traders, suppliers and distributors was founded in 2019 with the idea of ​​facilitating the buying and selling process between companies. Today, its platform operates in the procurement of products in an operation that even resembles well-known marketplaces such as Mercado Livre, Amazon and others focused on the end consumer. However, the difference with Easy B2B is that it operates exclusively between companies (so-called B2B). Because it works with a qualified audience, it offers technology and customization that are more suitable for doing business between organizations. Easy B2B has brands such as Autopel, China In Box, Sodine, Souza Lima, Droga Raia, Stone among others in its portfolio of customers who buy and sell between companies in its solutions.

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